Back then, everyone was talking about changes in traditional media and advertising. It was the rise of digital, the decline of print, and a world of siloed creative directors, marketers, and developers. So, we blurred the lines and created new opportunities.
In the fall of 2009, after a year of calls, we landed our dream client and launched our first smartphone-optimized website. That client is still with us today.
It was love at first site. Over the next two years, we narrowed our focus and bootstrapped Branding Brand into the #1 mobile commerce platform in the world.
During this time, a funny thing started to happen. Our clients liked working with us so much that they joined our team. We became friends with retail executives who initially felt untouchable, and they believed in mobile so much that they jumped the fence to become part of a start-up in Pittsburgh, PA.
Something else happened: our marketing background paid off in big ways. Design, development, and analytics were all in-house, under the same roof. (They still are.) Our appreciation for aesthetics helped retailers trust us with their brand. (They still do.) And, our love of data let us turn mobile commerce into a science.
When we founded Branding Brand, we wanted to be the best; it just took some time to figure out what that meant. Our B2E Platform is the leader in mobile commerce software as a service, but the work is not done. Just as branding is an ongoing process, mobile is evolving every day.
Even though we no longer build social media campaigns or blogs, Branding Brand still helps clients extend into new touchpoints--by arming them with the best mobile site, app, and in-store technology on the market. We are excited to change the way people interact with brands, and we're proud to work with the greatest ones around.
<3 Chris, Christina, & Joey