Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Crate & Barrel, Ralph Lauren, and Sephora. Our transformative technology is proven, reliable, and limitless. Our work is regularly noted by independent research firms, including Forrester and L2. We are also on CrunchBase. And Facebook. And Twitter.


B2E Platform

The B2E Platform, which stands for "Brand to Everywhere," is our highly-scalable technology that powers mobile and tablet sites, apps, in-store kiosks, concierge systems, mobile marketing solutions, social integration, custom APIs, and more. B2E can seamlessly leverage your existing desktop systems and requires no IT resources, no systems integration, and no web development. 



Once a site or app launches, the work is just beginning. Our in-house analytics team constantly monitors and improves each deployment. The result (besides increases in conversion)? You learn a lot from looking at over 200 clients. Our Branding Brand Mobile Commerce Index has the largest collection of mobile commerce data on trends and performance. 



Branding Brand was founded in 2008 by three long-time friends and Carnegie Mellon University grads: Chris Mason, Joey Rahimi, and Christina Koshzow. We are headquartered in Pittsburgh, PA, with an additional office in New York. All design and development occurs in-house at our Pittsburgh office. 

Over the years, Branding Brand has assembled a senior staff of former eCommerce directors, Googlers, and entrepreneurs, along with a team of the most innovative and dedicated experts in the field of mobile commerce. This same group of 190 "Branders" also includes a former NFL player, someone with a Smithsonian-exhibited invention, a Macy's Day Parade performer, and someone who owned a goldfish for 18 years. 

Interested in joining the team? Check out our careers page.



Branding Brand completed its first round of funding in 2012, followed by a Series B in 2013. Our investors include Insight Venture Partners, Lead Edge Capital, CrunchFund, and eBay Enterprise.



Branding Brand is proud to work with a variety of partners, including BraintreeGoogle, and PayPal. The B2E Platform provides a flexible framework that makes it easy to leverage best practices in partner implementations, as well as swap, replace, or add third-party features to any experience. 



Learn more about being a Brander, and see our current job postings



Our clients are diverse organizations with two things in common: they are leaders in their sector, and they rely on Branding Brand to stay connected to their customers. We are excited to be the fastest-growing mobile commerce platform in the industry and the #1 provider to the Internet Retailer Top 500