Steve Madden Mobile Site

The Steve Madden mobile site changed the m-commerce game when it first came out in April 2010. Rich in aesthetics and functionality, m.stevemadden.com showed the world that mobile sites didn't have to be dumbed down. The subject of a Forrester Research case study (Steve Madden Invests In Mobile Fundamentals, Forrester Research, Inc., June 22, 2010), multiple conferences (Shop.org, Internet Retailer, National Retail Federation), and articles (Forbes, Mobile Marketer, Internet Retailer), Steve Madden was also the first mobile site to have Facebook Like and "Find in Store" local inventory data, even though these features didn't exist on the main e-commerce site.