Embracing technology while maintaining the allure of a luxury brand can be a difficult balance; but, for Ralph Lauren, it's part of keeping a classic brand modern. Presented at NRF's Retail's Big Show, this mCommerce site offers a convenient yet elegant way for shoppers to engage in the Ralph Lauren experience from their phones. As Luxury Daily says, it's "clean, easy to navigate and convenient to browse while still offering a substantial amount of additional content."