A New TigerDirect Mobile Site Increases Conversions by a Roaring 63% (Internet Retailer)

TigerDirect is logging a 63% increase in mobile conversions since it launched a new mobile site last September. 

TigerDirect, which sells computer goods, had an old mobile site, which was built by Velocitude, now a subsidiary of Akamai Technologies, Inc., but it was not generating much mobile sales, says Lonny Paul, vice president of marketing and strategic initiatives at Systemax, Inc., No. 25 in the Internet Retailer Top 500 Guide parent company of TigerDirect, CompUSA and Circuit City. So he chose a new e-commerce technology vendor, Branding Brand....

TigerDirect, CompUSA and Circuit City Mobile Sites Add Commerce: Parent Company Systemax Switches Vendors and Launches Fully Transactional Sites (Internet Retailer)

Branding Brand is a young, very nimble company with incredible technology," Paul says. "The unique thing about the company is they can combine their content management system with the data from the e-commerce site that they use to create the m-commerce site and store it all in a portfolio that can be used for other things."