It's just the right blend of practical and fun-- shoppers can search for the shoe they want and see the store nearest them that has their size in stock, or they can showcase their wish lists or new buys in a virtual shoe closet.
"What marks Steve Madden's mobile efforts from its competitors' pushes is the attention to customer ease across all digital media - online and mobile meld seamlessly to create a shopping experience that is friendly and a credit to the footwear brand"....
"We work with Branding Brand, a market leading mobile platform company, which enables us to develop and reinforce a variety of social media initiatives quickly and effectively."
After seven months of deliberation, he settled on a company called Branding Brand, which provided him with the flexibility he sought and ultimately launched the mobile-optimized Steve Madden Web site.