Lamps Plus selected Branding Brand to create its mobile site, Hsu says, in part to get it up more quickly than the retailer could do on its own.
Another draw was Branding Brand’s work designing mobile sites for other large e-retailers, including Sephora, GNC and Steve Madden, Hsu says. She adds that Lamps Plus wants to continue to enhance and tweak the site over time and that the retailer has weekly calls with the vendor to discuss how to improve the site.
Chris Mason, co-founder and CEO of Branding Brand notes that, "Even though Lamps Plus is a West Coast brand from a brick-and-mortar standpoint, their number-one city for mobile traffic and sales is New York. Retailers need to be where their customers are, and Lamps Plus realizes this. We are proud to connect their consumers across the country in a way that is seamless and convenient."