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Eddie Bauer Takes First Major Step into Mobile with Commerce-enabled Site (Mobile Commerce Daily)
“Having a mobile site is no longer about being cutting-edge; it’s about meeting customer expectations,” said Chris Mason, cofounder/CEO of Branding Brand, Pittsburgh.
“There is a new breed of power consumers who live by the philosophy of anytime accessibility,” he said. “This audience is on the go, always connected, and they expect the same from their brands. Whenever you can increase customer convenience and revenue, it’s a win.
“Traffic to Branding Brand mobile sites is up 31 percent since January 2012, and revenue is up 46 percent. Whether it’s in-store, in advertising, or in general, mobile is no longer its own separate box. Mobile commerce, as it’s traditionally known, is quickly evolving into commerce, period.”
Eddie Bauer Introduces Mobile Commerce Site (Press Release)
The m-commerce site was built by leading mobile commerce vendor, Branding Brand. Branding Brand's multichannel cross-platform integration ensures customers will continue to receive the same outstanding quality, value, service and guarantee Eddie Bauer has become legendary for over the past 92 years.