The top five performing mobile Web sites are American Eagle Outfitters with a score of 87, Sephora with 84.5, Crate and Barrel with 84, Nordstrom with 83.75 and REI with 83.
Crate and Barrel has added a new mobile application to its repertoire that aims to increase the company’s in-store traffic, as well as accommodate consumers who are looking to manage their wedding and gift registry. The Wedding & Gift registry iPhone app is available for free download in Apple’s App Store. The app was developed by Branding Brand.
“This app provides a great example of how mobile can be used in-store,” said Chris Mason, cofounder/CEO of Branding Brand, Pittsburgh. “Digitizing the traditional registry allows Crate & Barrel to offer their audience a seamless experience whether they’re on the showroom floor or laying in bed,” he said.