“These apps increase convenience by providing a bridge between online and offline worlds,” says Branding Brand co-founder and CEO Chris Mason. “Although tasks like refilling prescriptions, printing photos and creating shopping lists can now begin on mobile, they still end in in-store.”
Branding Brand today announced the launch of its new Costco smartphone
apps for iPhone and Android.
Costco is making a bigger push into mobile with a new iPhone and Android application that lets consumers shop its inventory.
The company worked with Branding Brand on the mobile initiative. The app is available for free download in Apple’s App Store and Google Play.
In early May, Costco – the country’s largest retailer after Wal-Mart – announced it was beginning to build a mobile presence to rival its other big-box competitors. Today, Costco, which does about $2 billion in sales a year, launched a mobile app available for both iOS and Android.
Currently, Costco.com ranks 17th among online retailers, and its own neighbor in Seattle – Amazon – ranks first. Wal-Mart, which is more similar to Costco with a brick-and-mortar experience in addition to an online store, ranks fourth online — and both are growing faster than Costco, according to the trade publication Internet Retailer.
I am amazed at how really usable the mobiles sites are for making purchases and finding information. It’s far better than a lot of mobile sites that I have tried to use and left in frustration.