Young men’s and women’s retailer American Eagle Outfitters has come out on top in a global omni-channel fashion survey, doing particularly well in online purchase cycle, mobile and social....
Sephora uses the iPad 2's forward-facing camera to give shoppers assistance with makeup. Benefit Cosmetics uses tablets to provide billboard-like messaging in stores.
Sephora has secured the top spot in L2's first-ever Prestige 100 Mobile IQ report. The ranking measures the mobile competence of 100 iconic prestige brands across five industries.
"We are excited to be recognized by such an authoritative source," said Chris Mason, Branding Brand's co-founder and two-time entrepreneur. "We have the best technology, the best team, and a proven track-record of constant innovation. We're young, hungry, and tireless."
Branding Brand received the most "strong competency" ratings out of the 14 solution providers, with high marks in mobile web, Facebook, catalog and search, product discovery, shopping experience, multichannel tools, purchase/checkout, development tools, and integration tools.
Many companies are finding that allowing outside experts at mobile optimization (e.g., Branding Brand...) to manage one's mobile presence is a much more tenable approach.
After seven months of deliberation, he settled on a company called Branding Brand, which provided him with the flexibility he sought and ultimately launched the mobile-optimized Steve Madden Web site.