News

Branding Brand is an "Ultimate App Developer" (Stylus)

In the race for market share, retailers are learning how to entice consumers in a world increasingly dominated by smartphones, tablets and social networks. The need for compelling apps has never been higher. Stylus spotlights five top US developers forging more lucrative retail experiences. 

American Eagle on Top in Omni-channel Survey (MR Magazine)

Young men’s and women’s retailer American Eagle Outfitters has come out on top in a global omni-channel fashion survey, doing particularly well in online purchase cycle, mobile and social....

Trends 2012: US Retail eBusiness (Forrester Research)

Sephora uses the iPad 2's forward-facing camera to give shoppers assistance with makeup. Benefit Cosmetics uses tablets to provide billboard-like messaging in stores. 

Prestige 100 Mobile IQ Report (L2)

Sephora has secured the top spot in L2's first-ever Prestige 100 Mobile IQ report. The ranking measures the mobile competence of 100 iconic prestige brands across five industries. 

Branding Brand Receives Strong Competency Marks in Mobile Commerce from Independent Research Firm (PR Newswire)

"We are excited to be recognized by such an authoritative source," said Chris Mason, Branding Brand's co-founder and two-time entrepreneur. "We have the best technology, the best team, and a proven track-record of constant innovation. We're young, hungry, and tireless." 

Market Overview: Mobile Commerce Solutions for Retail (Forrester Research)

Branding Brand received the most "strong competency" ratings out of the 14 solution providers, with high marks in mobile web, Facebook, catalog and search, product discovery, shopping experience, multichannel tools, purchase/checkout, development tools, and integration tools.

Mobile Commerce Forecast: 2011 to 2016 (Forrester Research)

Many companies are finding that allowing outside experts at mobile optimization (e.g., Branding Brand...) to manage one's mobile presence is a much more tenable approach.

Case Study: Steve Madden Invests in Mobile Fundamentals (Forrester Research)

After seven months of deliberation, he settled on a company called Branding Brand, which provided him with the flexibility he sought and ultimately launched the mobile-optimized Steve Madden Web site.