Sephora uses the iPad 2's forward-facing camera to give shoppers assistance with makeup. Benefit Cosmetics uses tablets to provide billboard-like messaging in stores.
The in-store app lets consumers learn more about in-store offerings, search products and see what's new. Consumers can also browse and view ratings and reviews to see what other shoppers think of the products. Benefit worked with Branding Brand on the in-store iPad app.