News
What Works: American Eagle Outfitters or Old Navy’s App-driven Mobile Commerce Strategy (Mobile Commerce Daily)
Compared to Old Navy’s mobile site, American Eagle Outfitter’s is more graphic-driven with a revolving gallery at the top of the page and pictures underneath that match up with different merchandise categories. A search bar is prominently placed at the top of the page to let consumers search for keywords or style numbers. Tabs at the top of the page divide the site into three sections – home, stores and...Sephora, Crate and Barrel Offer Best-in-class Mobile Web Sites: Report (Mobile Commerce Daily)
The top five performing mobile Web sites are American Eagle Outfitters with a score of 87, Sephora with 84.5, Crate and Barrel with 84, Nordstrom with 83.75 and REI with 83.
American Eagle Outfitters Strengthens mCommerce Push with iPad App (Mobile Commerce Daily)
American Eagle Outfitters is proving that mobile plays an integral role in driving sales by rolling out a new iPad application that lets consumers shop the latest trends.
In addition to an iPad application, AE also has an iPhone and Android app, as well as a mobile-optimized site. The mobile apps are developed by Branding Brand.
American Eagle on Top in Omni-channel Survey (MR Magazine)
Young men’s and women’s retailer American Eagle Outfitters has come out on top in a global omni-channel fashion survey, doing particularly well in online purchase cycle, mobile and social....
10 Big Tech Ideas for Retailers (Information Week)
Released late last year, American Eagle's latest mobile app hits the usual checklist of features. It's integrated with the loyalty program, so customers can look up their points. It displays the latest catalog of merchandise. It lets customers scan barcodes to add those items to their wish list. It also delivers special offers and promotions, and is commerce enabled, so customers can buy from their phone. Oh, and it also lets customers upload pictures to Facebook so friends can weigh in on the new threads.
Retailers Stuff their Stores with QR Codes (Internet Retailer)
Some retailers, such as American Eagle Outfitters Inc., No. 102 in the Internet Retailer Mobile Commerce Top 300, used QR codes to prompt consumers to download the merchants' iPhone or Android apps.
American Eagle Outfitters Ramps up mCommerce Strategy with iPhone App (Mobile Commerce Daily)
Retailer American Eagle Outfitters has rolled out an iPhone application that lets fashion-savvy consumers shop the latest looks and get exclusive deals via their mobile device. In addition to a mobile app, the company also has a mobile-optimized site.
Holiday Shopping Nirvana Smells Like Teen Retail Rally (Forbes)
American Eagle launched its AE mobile app to woo online shoppers.
American Eagle's Fast-growing Mobile Channel Boosts Store Traffic (RIS)
Mobile commerce sales at American Eagle Outfitters have more than tripled since last year, and the retailer is gaining added value by using mobility to strategically support its other channels, including its brick-and-mortar stores.