Branding Brand Delivers Punch to Mobile Retail Sales (Pittsburgh Tribune-Review)

Branding Brand grew in four years from a startup interactive marketing agency to an authority in building mobile shopping websites and apps, then studying traffic and using the results to rev up sales.

The South Side company originated Internet sites that customers of Costco, American Eagle Outfitters, Bath & Body Works, Ralph Lauren and other top retailers easily can view on a smartphone or tablet computer screen and use to make purchases.

Experts predict this holiday season will ring in more mobile and multi-channel shopping — researching a product in a store and on a phone, for example — than ever. A recent survey of nearly 2,500 online shoppers found 16 percent intend to shop with a mobile device, up from 13 percent last year.

Branding Brand is preparing for more growth. Last month, the company added former General Nutrition Centers Inc. and Dick’s Sporting Goods Inc. marketing executive Jeff Hennion as its president and raised $7.5 million, its first outside investment.

“The world of retail is turning to mobile, and this place has clearly emerged as the leader in mobile commerce,” said Hennion, who headed electronic commerce at GNC. “The calls are coming in"....

(Read full story)