Ace Hardware Builds A Handy Mobile Site (Internet Retailer)
Ace Hardware Corp. claims to be the “helpful place.” As of today it can make good on its motto anyplace with the launch of its mobile commerce web site. Consumers who type AceHardware.com into a smartphone web browser are automatically redirected to the mobile-optimized site.
Consumers can use the site to conduct research, read reviews and purchase all products available on the Ace Hardware e-commerce site. The retailer developed the mobile site with m-commerce technology provider Branding Brand.
“The launch of Ace’s mobile site is all about being helpful anytime and anywhere consumers want to access Ace,” says Jeff Gooding, director of consumer marketing. “With increasing consumer expectations of mobile technology and the rapid growth of smartphone usage, it makes sense that we would take being helpful to this next level.”