M-Commerce Startup Branding Brand Goes from Bootstrapped to $7.5M Series A, Brings in Former GNC, Dick’s Sporting Goods Head as President (TechCrunch)

Branding Brand, a startup powering the mobile commerce for sites and mobile apps from – you guessed it – big-name brands, has raised $7.5 million in Series A funding and has now brought in Jeffrey R. Hennion as President. Hennion is the former head of e-commerce at GNC and Dick’s Sporting Goods, and will be helping Branding Brand manage its global marketing and e-commerce functions.

The Series A round, announced last week, was led by Insight Venture Partners, and saw participation from CrunchFund and Eastern Advisors. It’s the first outside investment for the company, which had been completely bootstrapped until now. The additional capital will be used to fund customer acquisition, technology development, and operations, the company reports.

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