Branding Brand Raises $7.5M to Expand Its Mobile Commerce Platform (Mobile Commerce Daily)

Mobile commerce platform Branding Brand has raised $7.5 million in funding as it looks to sign up new retailers, continue to develop its technology and scale operations.

With several major retailers as clients – including American Eagle Outfitters, Costco, Ralph Lauren, and Sephora – Branding Brand is already one of the leading mobile commerce platforms. The news comes as Internet traffic to retailers’ sites continues to grow, with many now seeing over 10 percent – and in some cases up to 50 percent  – of their traffic coming from smartphones and tablets.

The company also has a new president, Jeffrey R. Hennion, who previously served as the executive vice president, chief marketing officer and e-commerce at General Nutrition Centers.

Mobile is increasingly being used by consumers not only to make purchases but also to enhance the in-store shopping experience by enabling price comparisons, access to retailers’ apps, to download and redeem coupons as well as to make payments.

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