How Pinterest is Changing the Mobile Shopper (Mobile Commerce Daily)
"Pinterest is a better mousetrap for those that like to socially share products," said Chris Mason, cofounder/CEO of Branding Brand. "It puts items front-and-center for admiration and the creation of lookbooks.
"In some ways, using Facebook Like is too generic compared to Pinterest’s ability to solve this specific use-case," he said. "We find that in mobile, there are many shoppers who are simply there to 'window shop,' and Pinterest does a good job of embracing that." ...
"The actual shopping is where it gets tricky. If an item’s original source or store is not mobilized, the experience can easily get lost when a shopper is referred over to that environment," Mr. Mason said.
"The big question is whether the audience’s social sharing will eventually provide more traffic then brand messaging or search," he said. "Currently, nobody can say for sure, but it is very clear that platforms need social integrations."