GNC Redesigns iPhone, Android App to Enhance Mobile Shopping Experience (Mobile Marketer)
“Our strategy is to go to our customers, wherever they are and however they want to shop,” said Jeff Hennion, chief marketing officer and ecommerce at GNC, New York.
“In addition, our customers spend a substantial amount of time researching our products, so getting customers the tools to research products, track their regimens and find any of our 5,000 U.S. locations is very important to us,” he said.
“Delivering mobile apps as a compliment to our mobile site for those customers who prefer to use their mobile device to get all of the information is a core part of that strategy.”
GNC has more than 7,600 locations, of which more than 5,900 retail locations are in the United States and franchise operations in 53 countries.
Branding Brand powers GNC’s mobile app.
...“Mobile represents approximately 20 percent of our ecommerce traffic, so mobile is an integral part of any strategic initiatives we have in marketing to our customers,” Mr. Hennion said.