GNC Releases a Major iPhone App Upgrade (Internet Retailer)
Vitamin and supplement multichannel retailer GNC Holdings Inc. has completely revamped its iPhone app, creating a new design and new informational sections. It also has debuted a version of the app for mobile devices running Google Inc.’s Android operating system....
The main menu of the m-commerce app, built by mobile technology vendor Branding Brand, is now organized with nine, large, thumb-friendly buttons designed to get shoppers quickly to the products or information they seek. Buttons include Shop, Scan, Deal of the Day, Ratings & Reviews, Gold Card, Reminders, GNC Way, Health Center and Clearance. A site search box sits atop the buttons.
GNC has added three new sections to the app. The first is Health Center, which provides access to research by ingredient, health concern, lifestyle or goals to help customers discover which supplements are the best fit for their specific needs.
The second new section is GNC Who Are You. This guide shares information about how various parts of the human body function and the GNC products designed to help them perform best. The third new addition is a Clearance Aisle....