Sephora Gives Its Shopping Experience a Makeover (Mashable)

... Digital is a huge part of Sephora’s business. The company has seen a 300% increase over the past year in mobile shopping on its website, with 70% of its mobile traffic coming from iOS devices. iPad traffic to Sephora.com is up 400% in Q1 of 2012 over the same period last year, and 20% of all of the traffic to the site comes from mobile devices.

“Digital is a must for the future of retailing,” says Bornstein. “With social, digital, mobile and website updates, we’re giving our clients the most personalized experience ever seen in the beauty industry, and connecting clients with our experts in ways that are most relevant to them. We’re excited to makeover the future of shopping.”