Internet Retailer Top 10: A Mobile Mirror (Internet Retailer)

Sephora USA Inc.'s iPad app offers a feature impossible to duplicate on a conventional e-commerce site. The consumer activates Sephora's "mirror" feature, which uses the tablet's front-facing camera to show the consumer on the screen in one window, while in a window below she can watch a video of an expert applying makeup. The app, built by Branding Brand... (read full story)