Sephora Debuts an App with Bar Code Scanning and Video (Internet Retailer)

Branding Brand built the new app as well as the m-commerce site. Sephora started out with a site built by customer ratings and reviews provider Bazaarvoice; the site was dedicated solely to ratings and reviews. Sephora now has integrated Bazaarvoice into the Branding Brand site and app so Sephora's thousands of reviews remain accessible to mobile shoppers. (read full story)